Josie Artale
UX & UI Designer

DealTap

Communication Design

Working at DealTap

My position at DealTap provided me with the opportunity to work on projects that focused on the fundamental rules of web design. E-mail marking and campaigns were used as an introduction to design and provided me with monthly projects to expand my skills. My contributions to digital communication at DealTap include:

  • Internal monthly newsletter
  • Monthly product release
  • Pilot Program communications

Below is a sample of my work and process email campaigns created via MailChimp.


Process
Wireframe of employee product update campaigns
Wireframe of employee product update campaigns

Sketches & Wireframes

After taking notes and gathering requirements I begin to sketch different layouts for the emails. After sketching out different possibilities, I narrow down my options and focus on content placement. At this point, I like to check in with my team and clarify any details before moving forward.

DealTap

I often collaborated with stakeholders using whiteboards to confirm content placement and layout of the campaigns. These sessions also provided us the opportunity to confirm the user flow of any external links.

After confirming the wireframes with management, I begin to design the campaigns in MailChimp. We do a couple rounds of testing and re-iteration before the design is finalized and scheduled.

Detailed Designs
Pilot program email campaigns; users received 4 surveys over an 8-week time period.
Pilot program email campaigns; users received 4 surveys over an 8-week time period.

Pilot Surveys

Working with the product team, I created a template for sending out surveys to pilot program participants. Automation was set-up with this campaign to gently remind participants to complete the survey.

DealTap

Customer Support Website

Working with the customer success manager, we organized the product support website and created content for our pilot users.

Product update for June 2018
Product update for June 2018

Monthly Product Update

I worked on the monthly product updates which sometimes included release notes, new feature announcements, and news from the DealTap community.

Internal Newsletters

This campaign was focused on maintaining communication with the staff at DealTap by encouraging participation in company events, sharing important information and highlighting the teams' achievements.

Retrospective

Working on these projects at DealTap taught me skills about email marketing and design that I had not known going into the project.

Working with talented product and marketing teams provided me with the opportunity to collaborate, receive feedback. It was a valuable lesson in time-management and planning, I learned that the first step in a successful campaign is the organization behind it.